GIFT GIVING

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Nestlé Giftpack: Healthy Fun

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In Filipino culture, one way of showing thoughtfulness to one's family, friends, or co-workers is by giving them pasalubong especially if he or she comes back after a long absence.  A pasalubong is basically a token gift that one gives to express his being able to remember people close to him while he was gone.  It could be a simple souvenir of a place that one has been to, such as key chains, a book, a pen, etc.  Or it could be an expensive gift like a watch, a good bottle of wine, or a perfume.  One gives pasalubong when she comes back from abroad, either after being away for long time to work, or a short pleasure or business trip, or even simply after travelling around the country for a vacation. 

If one forgets to bring pasalubong, it is certain that he will have to deal with tampuhan (from tampo), which is basically a kind of irrational feeling of being "taken for granted" on the part of those who expected a pasalubong from someone but did not get any.  A person is said to be nagtatampo if she feels having been "taken for granted" also in the context of not being invited to a social event by persons she considers to be a close friend; when she asks a favor from a friend and doesn't get it; or it was her birthday and she did not get a greeting card, an expected gift, or a phone call from her boyfriend, husband, or friends.   One way to make-up for one's shortcoming in this regard, and to put an end to the tampo of another person is to make panunuyo (from suyuan), which is basically a way of appeasing or massaging the hurt ego of the person who is nagtatampo.   This can be done through a gift, an ice cream or dinner treat, or simply apologizing for one's insensitivity and promising to remember the person next time.

Some typical pasalubong in Filipino culture are: